I’ve been to rock bottom.
I know the way out.
I rebuilt my entire life from there.
Now I help founders do the same thing with their business.
Most consultants sanitize their story. Bury it in the about page. Lead with credentials.
I lead with this: I rebuilt my entire life from rock bottom.
Sobriety. Starting over. Building something real from nothing.
That's not a backstory. That's why I'm good at this.
Broken isn't a personality flaw. It's data. And I'm fluent in it.
"Dana is truly amazing."
"She has made such a huge difference in my business — helping me free up time, space, and energy, which is allowing me to increase capacity while reducing my stress. Scaling a small business can definitely be tricky. Burnout is very real. But I'm finally getting to a sustainable place with her help, and I can't imagine trying to scale without her. Sharp, organized, and thoughtful — if you get the chance to work with her, take it."
— Elaine Neal, Google Review ⭐⭐⭐⭐⭐
For Founders Who Are Done Doing It All
You don't need someone to fix you. You need someone who sees you.
Every founder has the same fear. What if I fuck it up?
I already did. I know exactly where the edge is, and I'm not letting you go over it.
Before you finish the sentence. Before you name it. I already feel where it's breaking.
If you're buried.
Burnt out.
Ready to burn it all down.
Good.
You're exactly where you need to be.
One conversation and I already know where to start.
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One conversation and I already know where to start. *
Operations Audit —One conversation. The truth about what's broken.
Grounded Systems — SOPs, workflows, and tech that fits.
Clear Communications — Content and email that sounds like you.
Centered Operations — Strategy, launches and logistics that actually hold.
Strategic Support — What you’ve been avoiding. Handled.
I rebuilt. Now I help you do the same.
I use intuition and operational strategy to find what's actually broken in your business before you can name it. I'm not here to check boxes. I'm not here to hand you a template.
I hold the strategy when you can't. I build the process that actually fits. I show up the same way every single time.
Two degrees. One rock bottom. Books and streets — that combination is exactly what makes this work.
This is a partnership. Not a service.
How I Work
Soft Power
I lead with empathy before solutions. You'll feel safe enough to tell me the real problem.
Sharp Clarity
My intuition feels it before you say it. I won't let you burn it down.
Centered Operations
Your business should support your life, not consume it. Everything I build reflects that. Staying centered is something I learned the hard way.
